แสดงบทความที่มีป้ายกำกับ History แสดงบทความทั้งหมด
แสดงบทความที่มีป้ายกำกับ History แสดงบทความทั้งหมด

วันจันทร์ที่ 24 กันยายน พ.ศ. 2555

The 1950s (American Popular Culture Through History)

The 1950s (American Popular Culture Through History) Review






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Have the 1950s been overly romanticized? Beneath the calm, conformist exterior, new ideas and attitudes were percolating. This was the decade of McCarthyism, Levittowns, and men in gray flannel suits, but the 1950s also saw bold architectural styles, the rise of paperback novels and the Beat writers, Cinema Scope and film noir, television variety shows, the Golden Age of the automobile, subliminal advertising, fast food, Frisbees, and silly putty. Meanwhile, teens attained a more prominent role in American culture with hot rods, rock 'n' roll, preppies and greasers, and—gasp—juvenile delinquency. At the same time, a new technological threat, the atom bomb, lurked beneath the surface of the postwar decade. This volume presents a nuanced look at a surprisingly complex time in American popular culture.





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วันเสาร์ที่ 22 กันยายน พ.ศ. 2555

The 1930s (American Popular Culture Through History)

The 1930s (American Popular Culture Through History) Review






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Most historical studies bury us in wars and politics, paying scant attention to the everyday effects of pop culture. Welcome to America's other history—the arts, activities, common items, and popular opinions that profoundly impacted our national way of life. The twelve narrative chapters in this volume provide a textured look at everyday life, youth, and the many different sides of American culture during the 1930s. Additional resources include a cost comparison of common goods and services, a timeline of important events, notes arranged by chapter, an extensive bibliography for further reading, and a subject index.

The dark cloud of the Depression shadowed most Americans' lives during the 1930s. Books, movies, songs, and stories of the 1930s gave Americans something to hope for by depicting a world of luxury and money. Major figures of the age included Fred Astaire and Ginger Rogers, Irving Berlin, Amelia Earhart, Duke Ellington, the Marx Brothers, Margaret Mitchell, Cole Porter, Joe Louis, Babe Ruth, Shirley Temple, and Frank Lloyd Wright. Innovations in technology and travel hinted at a Utopian society just off the horizon, group sports and activities gave the unemployed masses ways to spend their days, and a powerful new demographic—the American teenager—suddenly found itself courted by advertisers and entertainers.





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วันพุธที่ 27 มิถุนายน พ.ศ. 2555

Envy of the World: A History of the US Economy and Big Business

Envy of the World: A History of the US Economy and Big Business Review


Envy of the World: A History of the US Economy and Big Business









Envy of the World is a history of the rise and development of the American economy and Big Business over four centuries and how the individual and collective actions of Americans, native born and foreign, came to create the .6 trillion economy of today. Although the building American juggernaut was blessed above other nations with all manner of natural resources, the inventiveness and drive of the American people made the most of what Providence had bestowed. Steadily, then more swiftly, the foundation was laid for success. More intimate knowledge of economic reality and theory in the 20th century led ultimately to the world's greatest economy of today. At time of this writing in 2006, following a presidential election campaign characterized by harsh criticism of special moneyed interests and foreign outsourcing of labor, many Americans have taken a dim view of Big Business and the federal government's management of the economy. This book does not shrink from pointing out episodes of corporate greed and malfeasance as well as mistakes by Washington both in the recent and distant past. However, the impression is epidemic among the populace that the advances and conveniences of a modern society are the God-given right of Americans. In point of fact, the cornucopia of excellence that exists in food and household products, clothing and consumer durables, housing and motor vehicle transportation, health care and high tech industry, and other goods and services, would not be available to the majority of citizens but for the ambition, effort, and, yes, self-interest of entrepreneurs who founded, grew, and consolidated private enterprise companies. Further, the sometimes contradictory efforts by government officials to balance the interests of corporations, societal groups, and individuals have created by-and-large a most beneficial atmosphere for economic endeavor. The book provides periodic quantitative summation of gross domestic product, population, employment, company results, and other statistics, particularly in later chapters. Because the author's philosophy is that a picture and a thousand words are better than either one alone, he has made extensive use of original charts and graphs, illustrations, industry genealogies, and maps. ***


วันอังคารที่ 26 มิถุนายน พ.ศ. 2555

Soap, Sex, and Cigarettes: A Cultural History of American Advertising

Soap, Sex, and Cigarettes: A Cultural History of American Advertising Review


Soap, Sex, and Cigarettes: A Cultural History of American Advertising









SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.